International Business and Marketing

www.cba.cpp.edu/ibm

Juanita Roxas, Chair

Frank K. Bryant
Robert Fabrize
Megan C. Good
Tarique Hossain
Jing Hu
Jae Min Jung
Anthony (Hongbum) Kim
Yufan (Frank) Lin

Xin (Cindy) Liu
Alex Mitchell
Jun Myers
Jared Oakley
L. Lin Ong
Elif Ozkaya
H. Erkan Ozkaya
Randy Stein

Mission Statement

The mission of the International Business and Marketing Department is to prepare students for specialized careers in either international business or marketing management. This groundwork gives both undergraduate and graduate students practical learning experiences in courses such as international marketing, marketing management, professional selling, advertising, buyer behavior, market research, retailing, industrial marketing, brand management, and transportation and distribution management. The Department strives to give non-majors a solid foundation in the application of business principles to the marketing of goods and services in international and domestic markets. To achieve excellence in both teaching and course content for an increasingly diverse and multinational student body, the Department’s faculty undertakes programs of basic research, applied scholarship, and instructional development; it also forges and maintains strong links with the business community, both local and global.

Programs

Bachelor

Minor

Master

Digital Marketing, M.S.: 34 units

Roadmap: 4-year

Roadmap: 2-year ADT

Courses

International Business and Marketing