International Business and Marketing

www.cba.csupomona.edu/ibm

Two subplans are offered in the International Business and Marketing Department, International Business and Marketing Management.

Jing Hu, Chair

Frank Bryant
Helena Czepiec
Tarique Hossain
Jing Hu
Jae Min Jung
Richard S. Lapidus

Xin (Cindy) Liu
Jun Myers
Juanita P . Roxas
James E. Swartz
Debbora T. A. Whitson

Mission Statement

The mission of the International Business and Marketing Department is to prepare students for specialized careers in either international business or marketing management. This preparation gives both undergraduate and graduate students practical learning experiences in such courses as international marketing, marketing management, professional selling, advertising, buyer behavior, market research, retailing, industrial marketing, brand management, and transportation and distribution management. In addition, the mission of the Department is to give non-majors a solid foundation in the application of business principles to the marketing of goods and services in international and domestic markets. To achieve excellence in both teaching and course content for an increasingly diverse and multinational student body, the Department’s faculty undertakes programs of basic research, applied scholarship, and instructional development; it also forges and maintains strong links with the business community, both local and global.

Programs

Major

Minor

Courses

International Business and Marketing