AMM 3300 - Apparel Brand Development (3)

Study of the principles and mechanisms of brand management and the application of brand strategy towards developing new fashion brands. Lectures, discussions, and team projects. Written analysis and presentations.

Prerequisite(s): AMM 2300.
Component(s): Lecture
Contact Hour(s): 3 hours lecture.
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course