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Sep 07, 2024
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AMM 2200 - Introduction to Fashion Retailing (3) An introduction to apparel retailing, a review of the organization, development and management practices of the apparel retail sector. Topics include types of apparel retailing, multi-channel retailing, store location strategy, apparel consumer behavior, retail marketing and pricing strategies, and retail operations management. Case studies in apparel retailing, lectures.
Prerequisite(s): AMM 101 or AMM 1010 . Component(s): Lecture Grading Basis: Graded Only Repeat for Credit: May be taken only once Course Category: Major Course
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