COM 4140 - Public Relations Case Studies (3)

Examination of how PR professionals deal with the demanding and dynamic environment of corporate, government and nonprofit public relations. Examines situations and strategies and discusses factors that affect how public relations is practiced in organizations: identifying stakeholder groups, developing strategies, embracing diversity and recognizing ethical issues.

Prerequisite(s): COM 313 or COM 3313, and junior or senior standing.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course