ABM 3040 - Food and Agribusiness Marketing (3)

An introduction to the theory of marketing and its practical application to food and agricultural products and services. Evaluation of the marketing process, market research, marketing strategies and consumer behavior as applied to the agribusiness sector. Likewise, analysis of issues facing marketing institutions and formulation of solutions to address the current trends and developments in the California and American agribusiness industry. Develope skills for creating, evaluating and executing marketing decisions.

Prerequisite(s): EC 201, EC 2201, or Instructor Consent.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course