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Oct 16, 2024
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IBM 4141 - International Marketing (3) Examines processes for maximizing global marketing opportunities through comprehensive environmental analyses. Applies the marketing mix to emerging trends, the varying cultural landscapes, and economic factors, with an emphasis on effective adaption of U.S. products and services for overseas markets.
Prerequisite(s): C or better in IBM 301 or IBM 3012 . Component(s): Lecture Grading Basis: Graded Only Repeat for Credit: May be taken only once Course Category: Major Course
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