HRT 3020 - Hospitality Marketing Management (3)

The application of basic marketing principles to the hospitality service product. This course emphases on designing a customer driven marketing strategy through segmentation, targeting, and positioning, and advantageously implementing the marketing mix. In teams, students will learn about hospitality marketing management by developing and presenting strategic marketing plans for a hospitality organization. The marketing plan will include the environmental scanning, SWOT analysis, mission statement, position statement, and a marketing action plan that includes objectives, strategies, tactics, and key result measures.

Prerequisite(s): HRT 2030.
Component(s): Lecture
Contact Hour(s): 3 hours lecture/discussion.
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course