AMM 420 - International Apparel Marketing Research (4)

Investigation and reporting of market and industry developments in the U.K. or European Union affecting the apparel production and fashion retail sectors. Course combines classroom instruction in market research methods with a live project, working with a client company to design and implement a real business research project. Course includes business resarch methods, involving problem identification; project management and client liaison; and development of written and oral presentations.

Prerequisite(s): STA 120. Permission of instructor.
Component(s): 4 hour lecture/problem-solving.