Minor Required: 12 units

• IBM 3012 - Principles of Marketing Management (3)
• MAT 1250 - Introductory Calculus for Business (3) [GE 2]
• STA 1200 - Statistics with Applications (3) [GE 2] *
• TOM 3020 - Statistical Foundations for Business Analytics (3)

Minor Electives: 15 units

• Group A: 3 units

• IBM 3072 - Promotional Strategies (3)
• IBM 3082 - Retail Management (3)
• IBM 3302 - Marketing Research (3)
• IBM 4032 - E-marketing (3)
• IBM 4112 - Consumer Behavior (3)
• IBM 4141 - International Marketing (3)
• IBM 4212 - Marketing Problems (3)

•  

• Group B: 12 units

• IBM 4000 - Special Study for Upper Division Students (1-3) **
• IBM 4072 - Qualitative Marketing Research (3)
• IBM 4092 - Advanced Marketing Research (3)
• IBM 4192 - Data Mining for Marketing Decisions (3)
• IBM 4202 - Marketing Analytics (3)
• IBM 4952 - Marketing Research Practicum (3)
• IBM 4990 - Special Topics for Upper Division Students (1-3) **

Notes:

* STA 1200  has many alternative prerequisites, including MAT 1250 - Introductory Calculus for Business , which is typically required for business majors. Non-business majors may use the appropriate alternative prerequisite courses in their disciplines. STA 1200  may be satisfied with one of the following stretch sequence, which may increase minor overall units:

• STA 1205  and STA 1205A  
• STA 1201 , STA 1201A , and STA 1202  

** IBM 4000  and IBM 4990  have to be approved by advisors. Students will not be allowed to use more than three units from IBM 4000  or IBM 4990  to fulfill the minor requirement, although they may be allowed to take those courses multiple times.

Students enrolled in these program(s) may not declare this minor:

• Business Administration, B.S. - Marketing Management Subplan/Option: 120 units