Business Administration, B.S. - Marketing Management Subplan/Option: 120 units

Offered by: College of Education and Integrative Studies , International Business and Marketing Department

Major Required: 51 units

Subplan/Option Required: 18 units

Subplan/Option Electives: 12 units

Any combination of courses listed below will satisfy the required 12 units. Emphases are listed to provide guidance for helping students to choose courses of interest that best fit your career goals, but there is no requirement for choosing a specific emphasis for fulfilling these units.

Promotion Emphasis: 12 units

General Marketing Emphasis: 12 units

Digital Marketing Emphasis: 12 units

Unrestricted Electives: 2 units

Select a sufficient number of courses so that the total from Major Required, Subplan/Option Required, Subplan/Option Electives, Unrestricted Electives, and Graduation Requirements is at least 120 units.

Notes:

¹ See policy statement in College of Business Administration introductory section.

² STA 1200 may be satisfied with one of the following stretch sequence, which may increase overall units to degree:

STA 1205 and STA 1205A
STA 1201 , STA 1201A , and STA 1202

For more information on choosing the best course for you, please visit: https://www.cpp.edu/studentsuccess/new-students/category-placement.shtml.

* With approval of advisors.

Graduation Requirements: 52 units

General Education: 43 units

Unless specific GE courses are required for the major, please refer to the list of approved courses in the General Education Program .

American Institutions: 6 units

The CSU requires all students complete coursework in US History, US Government, and California and local government. For more information on satisfying this requirement, consult American Institutions Courses List . If students satisfy these requirements through GE or major coursework, unrestricted electives may increase.

University Writing Requirement (UWR): 3 units

Students must complete 3 units of writing-intensive coursework with a grade of C or higher. Students are eligible to take their UWR when they have completed 60 semester units. Writing-intensive courses are marked with a “W” in the catalog and embedded in all majors. University Writing Requirement Courses List .

Summer Sponsored Experience: 0 unit

CPU 3003 - Cal Poly Pomona Undergraduate Sponsored Summer Experience (0)