Minor Required: 6 units

• EC 2201 - Principles of Microeconomics (3) [GE 4A] or
• EC 2202 - Principles of Macroeconomics (3) [GE 4A]

•  

• IBM 3012 - Principles of Marketing Management (3)

Minor Electives: 15 units

• IBM 3062 - Professional Selling (3)
• IBM 3072 - Promotional Strategies (3)
• IBM 3082 - Retail Management (3)
• IBM 3162 - Marketing of Services (3)
• IBM 3202 - Market Analysis and Control (3)
• IBM 3262 - Interactive Marketing (3)
• IBM 3282 - Social Media Marketing (3)
• IBM 3292 - Mobile Marketing (3)
• IBM 3302 - Marketing Research (3)
• IBM 4022 - Brand Impression and Management (3)
• IBM 4032 - E-marketing (3)
• IBM 4052 - Advertising Management (3)
• IBM 4072 - Qualitative Marketing Research (3)
• IBM 4092 - Advanced Marketing Research (3)
• IBM 4102 - Marketing for Small Business Organizations (3)
• IBM 4112 - Consumer Behavior (3)
• IBM 4141 - International Marketing (3)
• IBM 4161 - International Exporting (3)
• IBM 4192 - Data Mining for Marketing Decisions (3)
• IBM 4202 - Marketing Analytics (3)
• IBM 4212 - Marketing Problems (3)
• IBM 4291 - International Logistics (3)
• IBM 4312 - Marketing Channels (3)
• IBM 4352 - Advanced Professional Selling (3)
• IBM 4361 - International Business Agreements and Negotiation (3)
• IBM 4382 - Applied Sales Communication (3)
• IBM 4410 - Internship in Marketing and International Business (1-3)
• IBM 4432 - Advertising Media Analysis and Planning (3)
• IBM 4912 - Marketing of Movies (3)
• IBM 4922 - Sports Marketing (3)
• IBM 4932 - Event and Destination Marketing (3)
• IBM 4990 - Special Topics for Upper Division Students (1-3)

Notes:

Students enrolled in these program(s) may not declare this minor:

• Business Administration, B.S. - Marketing Management Subplan/Option: 120 units