IBM 4952 - Marketing Research Practicum (3)

Integration of all aspects of marketing and marketing research into comprehensive plans and courses of action across the whole spectrum of research process. Emphasis will be given to successful project management and written and oral communications with clients.

Prerequisite(s): IBM 330 or IBM 3302; and IBM 4072.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once