IBM 3302 - Marketing Research I (3)

Marketing research methods to aid marketing decision making. Types of research designs exploratory, descriptive, and causal. Sampling, questionnaire development, and primary data collection methods. Primary data collection and analysis. Using software to analyze of primary and secondary data. Reporting results, preparing reports with results, and suggest actionable recommendations.

Prerequisite(s): TOM 302 or TOM 3020 ; and IBM 301 or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once