IBM 3012 - Principles of Marketing Management (3)

Principles, concepts, and institutions involved in facilitating the exchange of goods and services. Analysis of the markets, the marketing environment, and the ‘marketing mix’ variables. Planning, implementation and control of marketing strategies to gain competitive advantage. Technology mediated.

Prerequisite(s): Completion of GE Area A2.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Note(s): Technology mediated.