IBM 4072 - Qualitative Marketing Research (3)

Introduction to the theory and practice of analyzing qualitative data. Orients around using analysis to spur creativity and imaginative theorizing about consumer behavior. Examines the role of qualitative exploratory research in defining the research problem and in developing an approach.

Prerequisite(s): IBM 330 or IBM 3302.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once