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Apr 09, 2026
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2026-2027 University Catalog Near-Final DRAFT
Digital Marketing, M.S.: 34 units
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 Return to: College of Business Administration
Offered jointly by: College of Business Administration, International Business and Marketing Department and College of Professional and Global Education
Major Required | Major Electives | Culminating Experience | Program Website
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Major Electives: 14 units
Any combination of courses listed below will satisfy the required 14 units. Emphases are listed to provide guidance for helping students to choose courses of interest that best fit your career goals, but there is no requirement for choosing a specific emphasis for fulfilling these units. It is strongly recommended to complete the 14 units from the same emphasis. Digital Marketing Strategy Emphasis: 14 units
Marketing Analytics Emphasis: 14 units
Culminating Experience: 2 units
Summer Sponsored Experience: 0 unit
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Return to: College of Business Administration
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