Digital Marketing, M.S.: 34 units

Offered jointly by: College of Business Administration - International Business and Marketing Department and College of Professional and Global Education

Major Required | Major Electives | Culminating Experience | Program Website

Major Required: 18 units

Major Electives: 14 units

Any combination of courses listed below will satisfy the required 14 units. Emphases are listed to provide guidance for helping students to choose courses of interest that best fit your career goals, but there is no requirement for choosing a specific emphasis for fulfilling these units. It is strongly recommended to complete the 14 units from the same emphasis.

Digital Marketing Strategy Emphasis: 14 units

Recommended: 10 units
IBM 6100 - Search Engine Marketing (2)
IBM 6150 - Database Marketing (2)
IBM 6250 - Social Media Marketing Strategy (3)
IBM 6300 - Retailing in Digital Economy (3)
Other: 4 units
GBA 5140 - Statistics Essentials for Business Analytics (3)
IBM 6450 - Artificial Intelligence in Marketing (2)
6000-level IBM Course

Marketing Analytics Emphasis: 14 units

Recommended: 10 units
IBM 6520 - Market Forecasting (2)
IBM 6530 - Marketing Analytics (3)
IBM 6540 - Applied Machine Learning in Marketing (3)
IBM 6600 - Marketing Text Analytics with Large Language Models and Artificial Intelligence (2)
Other: 4 units
GBA 6420 - Optimization Methods for Business Analytics (3)
IBM 6700 - Marketing Data Management (2)
6000-level IBM Course

Culminating Experience: 2 units

IBM 6950 - Data-Driven Digital Marketing Strategy II (2)

Summer Sponsored Experience: 0 unit

CPU 5003 - Cal Poly Pomona Graduate Sponsored Summer Experience (0)