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Jun 07, 2025
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2025-2026 University Catalog
Business Administration, B.S. - Marketing Management Subplan/Option: 120 units
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Offered by: College of Business Administration, International Business and Marketing Department
The curriculum matrix for the degree program may be found here. The curriculum matrix is the alignment of courses (curriculum) with the desired goals and student learning outcomes of the program. It shows what is taught and how these outcomes are achieved through the completion of the degree program.
The Marketing Management Subplan is designed to give students an understanding of the factors both within the firm and in the external environment that affect the development and implementation of plans to serve the firm’s markets and to attain the firm’s economic goals. Emphasis is placed on determining market needs and decision-making concerning the product, pricing, promotion and distribution strategies required to meet those market needs.
Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) promotion, (2) professional selling, (3) entertainment, (4) marketing research, and (5) general marketing. Because the university offers a broad array of specializations, the general marketing emphasis should only be selected when other options become unavailable.
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Major Required: 51 units
Note(s):
All students in any College of Business Administration subplan, and all other students taking certain business courses, must demonstrate proficiency with specific personal computer software packages. The proficiency must be demonstrated prior to taking any business course with the term “personal computer proficiency” in the prerequisite list. Some business courses identify specific personal computer packages in their prerequisite lists. In these cases, proficiency in the noted packages must be demonstrated prior to taking the course. 1 Personal Computer Proficiency must be demonstrated by satisfying one of the following alternatives: 1) CIS 1010 or 2) an approved college course. 2 STA 1200 may be satisfied with one of the following stretch sequence, which may increase overall units to degree: For more information on choosing the best course for you, please visit: https://www.cpp.edu/studentsuccess/new-students/category-placement.shtml. Subplan/Option Required: 18 units
Subplan/Option Electives: 12 units
Any combination of courses listed below will satisfy the required 12 units. Emphases are listed to provide guidance for helping students to choose courses of interest that best fit your career goals, but there is no requirement for choosing a specific emphasis for fulfilling these units. Promotion Emphasis: 12 units
Emphasis Recommended: 6 units
Professional Selling Emphasis: 12 units
Emphasis Recommended: 9 units
Entertainment Emphasis: 12 units
Emphasis Recommended: 3 units
Marketing Research Emphasis: 12 units
Emphasis Recommended: 9 units
General Marketing Emphasis: 12 units
Emphasis Recommended: 6 units
Digital Marketing Emphasis: 12 units
Emphasis Recommended: 6 units
Personal Computer Proficiency Requirement
1(see policy statement in College of Business Administration introductory section). Unrestricted Electives: 0-2 units
Select a sufficient number of courses so that the total from Major Required, Subplan/Option Required, Subplan/Option Electives, Unrestricted Electives, Graduation Requirements, and GE is at least 120 units. Graduation Requirements: 9 units
American Institutions: 6 units
The CSU requires all students complete coursework in US History, US Government, and California and local Government. At CPP, this is a 2-course requirement: American Institutions Part A - US History and American Institutions Part B - US and California Government. Part A can be satisfied through the completion of coursework both inside and outside of GE, while Part B can be satisfied through the completion of GE Area 4B or by select courses in 4C. If students satisfy these requirements through GE or have satisfied this requirement at a previous institution, Unrestricted Electives may increase by 6 units. University Writing Requirement (UWR): 3 units
Students must complete a minimum of 3-units of a writing-intensive course or courses with a grade of C or higher. Students are eligible to take their UWR when they have completed 60 semester units. Writing-intensive courses are marked with a “W” in the catalog. General Education Requirements: 43 units
Students should view their Degree Progress Report (DPR) for information regarding their General Education requirements. Unless specific GE courses are required for their major, please refer to the list of approved courses in the General Education Program in the University Catalog, https://catalog.cpp.edu. When viewing the catalog, students should select the catalog year associated with the GE requirements listed in their Degree Progress Report. Area 1. English Communication (9 units)
1A. English Communication (3)
1B. Critical Thinking (3)
1C. Oral Communication (3) Area 2. Mathematical Concepts and Quantitative Reasoning (3 units)
Area 3. Arts and Humanities (9 units)
3A. Arts (3)
3B. Humanities (3)
3C. Upper Division Arts or Humanities (3) Area 4. Social and Behavioral Sciences (9 units)
4A. Social and Behavioral Sciences (3)
4B. Social and Behavioral Sciences - American and California Government (3)
4C. Upper Division Social and Behavioral Sciences (3) Area 5. Physical and Biological Sciences (10 units)
5A. Physical Science (3)
5B. Biological Science (3)
5C. Laboratory (1)
5D. Upper Division Scientific Inquiry or Quantitative Reasoning (3) Area 6. Ethnic Studies (3 units)
Summer Sponsored Experience: 0 unit
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