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Nov 23, 2024
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2019-2020 University Catalog [ARCHIVED CATALOG]
Business Administration, B.S. - Marketing Management Subplan/Option: 120 units
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 Return to: Index of Academic Programs
Offered by: College of Business Administration, International Business and Marketing Department
The Marketing Management Subplan is designed to give students an understanding of the factors both within the firm and in the external environment that affect the development and implementation of plans to serve the firm’s markets and to attain the firm’s economic goals. Emphasis is placed on determining market needs and decision-making concerning the product, pricing, promotion and distribution strategies required to meet those market needs.
Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) promotion, (2) professional selling, (3) entertainment, (4) marketing research, and (5) general marketing. Because the university offers a broad array of specializations, the general marketing emphasis should only be selected when other options become unavailable.
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Major Required: 54 units
Note(s):
All students in any College of Business Administration subplan, and all other students taking certain business courses, must demonstrate proficiency with specific personal computer software packages. The proficiency must be demonstrated prior to taking any business course with the term “personal computer proficiency” in the prerequisite list. Some business courses identify specific personal computer packages in their prerequisite lists. In these cases, proficiency in the noted packages must be demonstrated prior to taking the course.
1 Personal Computer Proficiency must be demonstrated by satisfying one of the following three alternatives: 1) CIS 1010 , 2) personal computer proficiency test in Word, Excel, Access, and PowerPoint, or 3) an approved college course. There are no units associated with the personal computer proficiency test. If the test is passed, then electives in subplan selected may be increased by 3 units.
Subplan/Option Required: 17 units
Subplan/Option Electives: 13 units
Select ONE of the following four emphases:
Promotion Emphasis: 13 units
Emphasis Required: 6 units
Emphasis Electives: 7 units
Professional Selling Emphasis: 13 units
Emphasis Required: 9 units
Emphasis Electives: 4 units
Entertainment Emphasis: 13 units
Emphasis Required: 3 units
Emphasis Electives: 10 units
Marketing Research Emphasis: 13 units
Emphasis Required: 9 units
Emphasis Electives: 4 units
General Marketing Emphasis: 13 units
Emphasis Required: 6 units
Emphasis Electives: 7 units
Personal Computer Proficiency Requirement
1(see policy statement in College of Business Administration introductory section).
General Education Requirements: 48 units
Students should consult the Academic Programs website https://www.cpp.edu/~academic-programs/general-education-course-listings.shtml for current information regarding this requirement. Unless specific courses are required, please refer to the list of approved courses under General Education Requirements, Areas A through E.
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Course |
Term Taken |
Grade |
Area A. English Language Communication and Critical Thinking (9 units)
At least 3 units from each sub-area |
| 1. Oral Communication |
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| 2. Written Communication |
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| 3. Critical Thinking |
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Area B. Scientific Inquiry and Quantitative Reasoning (12 units)
At least 3 units from each sub-area |
| 1. Physical Sciences |
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| 2. Life Sciences |
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| 3. Laboratory Activity |
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| 4. Mathematics/Quantitative Reasoning |
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| 5. Science and Technology Synthesis |
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Area C. Arts and Humanities (12 units)
At least 3 units from each sub-area and 3 additional units from sub-areas 1 and/or 2 |
| 1. Visual and Performing Arts |
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| 2. Literature, Modern Languages, Philosophy and Civilization |
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| 3. Arts and Humanities Synthesis |
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Area D. Social Sciences (12 units)
At least 3 units from each sub-area |
| 1. U.S. History and American Ideals |
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| 2. U.S. Constitution and California Government |
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| 3. Social Sciences: Principles, Methodologies, Value Systems, and Ethics |
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| 4. Social Science Synthesis |
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| Area E. Lifelong Learning and Self-Development (3 units) |
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For an alternative and interdisciplinary way to complete some of their GE requirements, students may choose the Interdisciplinary General Education program, see below.
Interdisciplinary General Education: 21 units
An alternate pattern for partial fulfillment of GE Areas A, C, and D available for students is the Interdisciplinary General Education (IGE) program. Students should see an advisor for specific GE coursework required by their major. Please refer to the University Catalog General Education Program section for additional information.
How IGE fulfills General Education Requirements:
| GE Area |
Courses |
| A2 |
IGE 1100 and IGE 1200 |
| C1 |
IGE 2100 or IGE 2200 |
| C2 |
IGE 1100, IGE 1200, IGE 2100, or IGE 2200 |
| D1 |
IGE 2300 or IGE 2400 |
| D3 |
IGE 2300 or IGE 2400 |
| C3 |
IGE 3100 |
| D4 |
IGE 3100 |
A single course cannot be double-counted across multiple GE Areas.
American Institutions: 6 units
Courses that satisfy this requirement may also satisfy GE Areas D1 and D2.
American Cultural Perspectives Requirement: 3 units
Refer to the University Catalog General Education Program section for a list of courses that satisfy this requirement. Course may also satisfy major, minor, GE, or unrestricted elective requirements.
Graduation Writing Test
All persons who receive undergraduate degrees from Cal Poly Pomona must pass the Graduation Writing Test (GWT). The test must be taken by the semester following completion of 60 units for undergraduates.
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Return to: Index of Academic Programs
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