IBM 3012 - Principles of Marketing Management (3)

Principles, concepts, and institutions involved in facilitating the exchange of goods and services. Analysis of the markets, the marketing environment, and the ‘marketing mix’ variables. Planning, implementation and control of marketing strategies to gain competitive advantage. Technology mediated. Technology mediated.

Prerequisite(s): Completion of GE Area 1A/A2.
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course