AMM 4800 - Global Fashion Management (3)

Equips students with a deep understanding of the intricate dynamics that drive success in the global fashion industry. Through a strategic lens, the multifaceted challenges and opportunities faced by fashion businesses when expanding their operations internationally are explored. Delves into the topics of cross-cultural differences in consumers; cross-country differences in economic, political, competitive, and legal environments; and entry mode choices.

Prerequisite(s): AMM 3550.
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Elective Course