COM 4150 - Public Relations Campaigns (3)

Mastery of the elements of a strategic communications campaign through direct experience. Facilitates understanding of the strategic management of public relations through analysis of the public relations process. Work in teams to design a public relations campaign.

Prerequisite(s): COM 106, COM 1106, or COM 1107; COM 201 or COM 2201; COM 300 or COM 2217; COM 316 or COM 3316, and COM 319 or COM 3319.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course