AMM 2300 - Integrated Fashion Communication (3)

Principles and techniques of integrated marketing communications for promoting apparel wholesale and retail products. Emphasis placed on principles of integrated marketing communications, market and consumer research, branding, and promotional tactics. Lectures, discussions, and team projects. Written analysis and presentation.

Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course