COM 3313 - Public Relations Principles (3)

The nature and role of public relations in society, activities of public relations professionals, major influences that affect organizational behavior, and ethics and professional development of practitioners. Emphasis on management functions and developing effective public relations strategies.

Prerequisite(s): Junior or senior standing.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course