IBM 4212 - Marketing Problems (3)

Application of marketing theories to solve marketing problems emphasizing critical thinking and analytical skills in the business environment. The case study approach integrates knowledge from all main areas of marketing including product development, pricing, distribution and advertising planning.

Prerequisite(s): IBM 320 or IBM 3202; IBM 330, IBM 408, or IBM 3302; and IBM 411 or IBM 4112.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course