IBM 4141 - International Marketing (3)

Examines processes for maximizing global marketing opportunities through comprehensive environmental analyses. Applies the marketing mix to emerging trends, the varying cultural landscapes, and economic factors, with an emphasis on effective adaption of U.S. products and services for overseas markets.

Prerequisite(s): C or better in IBM 301 or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Course