EBZ 3030 - Customer Relationship Management and Business Analytics (3)

Management of customer relationship starting from acquisition, to development, retention, and win-back of customers. Applications under both Business-to-Business (B2B) and Business-to-Consumer (B2C) market settings, and CRM-Customer Relationship Management-implementation and evaluation with benchmarking and financial metrics. Based on the key CRM processes, including sales automation, marketing automation, and service automation. Understand customers by using CRM analytics tools.

Prerequisite(s): TOM 301 or TOM 3010; and CIS 310 or CIS 3100.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once