AMM 496 - Issues in Apparel Retail Management (3)

The capstone course in the senior retail experience. Case analysis and the discussion of problems in apparel retail store operations, including: the retail store environment, experiential retailing, retail category management, customer relationship management, human resource management, intellectual property, retail pricing, and profit analysis. Written and computer projects.

Prerequisite(s): AMM 330, AMM 370A, and Senior Standing.
Corequisite(s): AMM 497A.
Component(s): 3 lecture-problem solving hours.