Feb 10, 2025  
2012-2013 University Catalog (Revised 2012-10-02) 
    
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2012-2013 University Catalog (Revised 2012-10-02) [ARCHIVED CATALOG]

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AMM 330 - Apparel Retailing (3)

An introduction to apparel retailing, a review of the organization, development and the management practices of the apparel retail sector.  Topics include types of apparel retailing, multi-channel retailing, store location, apparel consumer behavior, retail marketing strategies, and retail operations management.  Case studies in apparel retailing.

Prerequisite(s): AMM 101 .
Component(s): 3 lectures.


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