IBM 4121 - International Marketing Research (3)

Development of the understanding of market research methodology to be used in both individual foreign markets and worldwide. Topics cover the international market environment, and the decision issues and problems faced by international marketers in planning and conducting their research on products, distribution and pricing. Coverage of the principles of qualitative, experimental, and survey research designs for global markets.

Prerequisite(s): IBM 301 or IBM 3012; and STA 120 or STA 1200.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once