IBM 4112 - Consumer Behavior (3)

The psychological, sociological, and cultural factors that influence consumption behavior and activities are covered. Provides a basic understanding of the use of social and mobile platforms and their impact on the consumer decision making process. Marketing strategies utilizing various behavioral concepts are discussed.

Prerequisite(s): Undergraduate standing; IBM 301, MKT 301, or IBM 3012; and PSY 201 or PSY 2201.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once