IBM 4102 - Marketing for Small Business Organizations (3)

Developing marketing plans to establish sound product-market strategies and marketing mix. Special emphasis on executing a marketing plan with limited budget, using innovative resources and new avenues for funding such as crowd funding, social media, and mobile applications

Prerequisite(s): IBM 301, MKT 301, or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once