IBM 4092 - Marketing Research II (3)

Advanced marketing research for strategic decision-making. Analysis of internal data, consumer data, and cases for forecasting, segmentation, positioning, new product decisions, retail site, and promotions decisions. Fundamentals of gathering, transforming, and mining of big data for decision-making.

Prerequisite(s): IBM 408, MKT 408, or IBM 3302.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once