IBM 4022 - Brand Impression and Management (3)

Comparing and contrasting marketing strategies utilized to promote business brands as well as and personalized brands. Emphasis placed on the development and maintenance of brand impressions. Topics include brand image management, portfolio building strategies, positioning methods, on-line presence, electronic targeting, and controlling parameters.

Prerequisite(s): C or better in IBM 301 or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once