HRT 3900 - Hotel Sales, Advertising, and Public Relations (3)

Analysis and application of the principles of sales, advertising, and public relations to hotel/resort operations. A project-based course that includes problem solving and solution techniques applied to factors that impact the sales, advertising, and public relations of the hotel/resort industry. Emphasis on analyzing hotel statistics to help managers make informed business decisions.

Prerequisite(s): HRT 302 or HRT 3020.
Component(s): Lecture
Contact Hour(s): 3 hours lecture/problem solving
Grading Basis: Graded Only
Repeat for Credit: May be taken only once