HRT 3020 - Hospitality Marketing Management (3)

The application of basic marketing principles to the hospitality service product. In teams, students will learn by developing strategic marketing plans for a hospitality entity including a situation analysis, SWOT analysis, mission statement, position statement, and marketing action plan that includes objectives, tactics and success measures and present their plan.

Prerequisite(s): HRT 203 or HRT 2030.
Component(s): Lecture
Contact Hour(s): 3 hours lecture/discussion.
Grading Basis: Graded Only
Repeat for Credit: May be taken only once