IBM 307 - Promotional Strategies (4)

Fundamentals of marketing communication. Promotional strategy development: advertising messages and media, personal selling, sales promotion, publicity, packaging, branding, and display. Promotional budgets. Development of communication strategies for new product, industrial, retail, and services marketing.

Prerequisite(s): Grade of C (2.0) or better in IBM 301.
Component(s): 4 lecture discussions.