IBM 301 - Principles of Marketing Management (4)

Principles, concepts, and institutions involved in facilitating the exchange of goods and services. Analysis of markets, the marketing environment, and the marketing variables of product, price, promotion, and distribution. Introduction to marketing strategy and international marketing. Ethical issues. Computer applications.

Prerequisite(s): ENG 103, ENG 104, ENG 107, ENG 109, ENG 110, IGE 120, IGE 121, or IGE 122.
Component(s): 4 lecture discussions.