May 21, 2024  
2012-2013 University Catalog (Revised 2012-10-02) 
2012-2013 University Catalog (Revised 2012-10-02) [ARCHIVED CATALOG]

Business Administration, B.S. - Marketing Management Subplan/Option

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Offered by: College of Business Administration, International Business and Marketing Department 

The Marketing Management Subplan is designed to give students an understanding of the factors both within the firm and in the external environment that affect the development and implementation of plans to serve the firm’s markets and to attain the firm’s economic goals. Emphasis is placed on determining market needs and decision-making concerning the product, pricing, promotion and distribution strategies required to meet those market needs.

Through proper selection of courses, with advisor approval, each student will develop and complete an individualized program of courses that will prepare him or her for a specialized career field within the field of marketing management. The specialized fields from which the student will choose are: (1) advertising/promotion, (2) international marketing, (3) marketing research, (4) general marketing, (5) retail management, (6) interactive management, (7) product/brand management, (8) entertainment/sports marketing, (9) e-commerce, and (10) professional selling/sales management.

Elective Subplan/Option Core Courses: 22 units

  • Select a minimum of 22 units of courses with Advisor approval (Career Track)


1Microcomputer proficiency must be demonstrated by satisfying one of the following three alternatives: 1) CIS 101, 2) Microcomputer Proficiency Skills Test in Word, Excel, and PowerPoint, or 3) an approved college course. There are no units associated with the Microcomputer Proficiency Skills Test. If the test is passed, then unrestricted electives in subplan/option selected may be increased by 4 units.

Unrestricted Electives: 0-12 units

Select a sufficient number of courses so that the total from “Required Support”, “GE”, and “Unrestricted Electives” is at least 88 units.


The number of unrestricted elective units depends on whether or not STA 120 and EC 201 or EC 202 or PSY 201 are used for General Education (see curriculum sheet for the subplan). If any of these courses are used for General Education, unrestricted electives will be increased by four units per course up to the unit maximum of 12.

Microcomputer Proficiency Requiremement

1(see policy statement  in College of Business Administration introductory section).

General Education Requirements: 68 units

Students should consult the catalog website for current information regarding this requirement. Unless specific courses are stated under Support Courses, see the list of approved courses under General Education Requirements, Areas A through E.

Area A. Communication and Critical Thinking (12 units)

  1. Oral Communication
  2. Written Communication
  3. Critical Thinking

Area B. Mathematics and Natural Sciences (16 units)

  1. Physical Science
  2. Biological Science
  3. Laboratory Activity
  4. Mathematics/Quantitative Reasoning
  5. Science and Technology Synthesis

Area C. Humanities (16 units)

  1. Visual and Performing Arts
  2. Philosophy and Civilization
  3. Literature and Foreign Languages
  4. Humanities Synthesis

Area D. Social Sciences (20 units)

  1. U.S. History, Constitution, and American Ideals
  2. History, Economics, and Political Science
  3. Sociology, Anthropology, Ethnic and Gender Studies
  4. Social Science Synthesis

Area E. Lifelong Understanding and Self-Development (4 units)

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