COM 3318 - Global Public Relations (3)

Explore the different criteria for developing or adapting PR strategies and campaigns in different regions and countries. Explore several models and scholarship that enable the ethical exploration of cultural aspects, demographics, and psychographics for audiences and stakeholders. Case studies of international public figures, organizations, and brands will be analyzed in order to provide learning enrichment opportunities.

Prerequisite(s): COM 313 or COM 3313.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Elective Course