COM 3317 - Entertainment Public Relations (3)

An examination of public relations strategies and tactics applied within the entertainment industry including talent and media relations, reputation management, and promotional practices. Emphasis on techniques employed in major areas of entertainment public relations including music, film, theatre, TV, video games, tourism and book publishing. Students are expected to conduct research using primary and secondary sources to create press materials.

Prerequisite(s): COM 106, COM 1106, or COM 1107; and COM 300 or COM 2217.
Pre or Corequisite(s): COM 313 or COM 3313.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Elective Course