COM 3315 - Sports Communication (3)

A comprehensive exploration of sports journalism, covering news writing for print and broadcast media, data reporting in the sports context, as well as sports public relations, including branding, image management, advertising, event promotion and sponsorships. Students are also expected to address and respond to ethical challenges in the field of sports communication.

Prerequisite(s): COM 106, COM 1106, or COM 1107; and COM 300 or COM 2217.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Elective Course