AMM 2450 - Fashion Consumer Behavior (3) [D3]

Discipline and contemporary approaches to the study of fashion consumer behavior. Emphasis is placed on understanding why fashion consumers purchase certain products and services by reviewing the examples found in the design-related industry, including apparel. The knowledge of fashion consumer behavior can directly affect the development of the various marketing strategies. How the industry meets the needs and wants of consumers, markets, and society at large, which can be applied to develop better apparel and textile products.

Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Required Course