AMM 3750 - Digital Commerce and Social Media Marketing for Fashion (3)

Technological and managerial perspectives on how digital commerce is affecting fashion business enterprises and consumers. Concepts and technologies necessary for designing, developing, and deploying e-commerce and m-commerce applications.

Prerequisite(s): AMM 296 or AMM 2200.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Elective Course