AMM 2300 - Fashion Brand Promotion (3)

Principles and techniques of brand management and integrated communications for promoting fashion products. Emphasis is placed on market and consumer research, branding, and promotional tactics. Lectures, discussions, case studies, and team projects. Written analysis and presentation.

Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Required Course