ABM 3090 - Promotion and Advertising for Agribusiness (3)

An introduction to the principles of promotion and advertising as related to the marketing of agribusiness products and services. Functions of promotion and advertising as a core aspect of an Integrated Marketing Communications (IMC) mix. Evaluate strategies, tactics, execution and results of promotional efforts within the agribusiness sector, as well as its effects on consumers. Teams of students will work to create and develop a completely integrated promotional campaign that coordinates all aspects of promotion, including: Advertising, sales promotion, public relations, social media, and personal selling.

Component(s): Lecture
Contact Hour(s): 3 hours lecture/discussion
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Course Category: Major Required Course