IBM 3262 - Interactive Marketing (3)

Overview of all the tools in interactive marketing and its role in the marketing strategy to gain a competitive advantage. Exploration of all forms and uses by entrepreneurs, manufacturers, wholesalers, retailers, politicians, not-for-profit and service organizations.

Prerequisite(s): Undergraduate standing; and IBM 307, MKT 307, or IBM 3072.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Note(s): Course may be technology mediated.
Course Category: Major Course