Jun 15, 2024  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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IBM 3262 - Interactive Marketing (3)


Overview of all the tools in interactive marketing and its role in the marketing strategy to gain a competitive advantage. Exploration of all forms and uses by entrepreneurs, manufacturers, wholesalers, retailers, politicians, not-for-profit and service organizations.

Prerequisite(s): Undergraduate standing; and IBM 307, MKT 307, or IBM 3072 .
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Note(s): Course may be technology mediated.
Course Category: Major Course



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