IBM 3072 - Promotional Strategies (3)

Fundamentals of marketing communication. Promotional strategy development: advertising messages and media, personal selling, sales promotion, publicity, direct marketing, packaging, branding, and display. Promotional budgets. Development of promotion campaign strategies.

Prerequisite(s): Undergraduate standing; and C or better in IBM 301 or IBM 3012.
Component(s): Lecture
Grading Basis: Graded Only
Repeat for Credit: May be taken only once
Note(s): Technology mediated instruction.
Course Category: Major Course