AMM 270/270A - Visual Merchandising/Store Design I (2/1)

Understanding of design principles, color theory, space, and lighting in relation to display areas and interior design of stores. Analysis of their use in merchandising of goods and customer appeal. Written and oral projects. Application of a computer graphics program. Concurrent enrollment required.

Prerequisite(s): AMM 210/210A or equivalent.
Component(s): 2 lectures/problem-solving, 1 two-hour activiy.